About Lindsay Fair
Bringing your vision to life with clarity, creativity, and confidence.
I believe in the power of design to make (or break) a business. This is why I take my role as a designer so seriously, despite being a not-so-serious person in my day to day life. Forming relationships, telling stories, and collaborating with talented, passionate people has kept me creatively sustained for over 12 year now.
A gratifying project for me is one that I can be completely involved with, from conceptualizing the brand, building out collateral suites and web properties, to continual strategic check-ins. I love forging long-term relationships where I can actually watch and help the business grow over time.
My modern classic asthetic is informed and inspired by all disciplines of design - art history, architecture, cinematography, interior design, travel, gardening, and culinary arts, amongst others.
interviews with Lindsay
Clients
The following list is a sampling of the wonderful businesses I've had the chance to work with over the years.
Artictects & interior designers
Homeport Interiors
Kipling House Interiors
Mark D. Sikes
Plum Interiors
Megan Opel Interiors
retail & ecommerce
Banniere
Christina, Ltd.
Marchioness Home & Garden
food & Beverage
A Spoonful of Sugar
Block & Bottle
The Cupcakerie
Poblano Farm
One World Cacao
Gansett Craft Chocolate
arts & lifestyle
The Avenue Concept
Farell Beam Studio
Newport Historical Society
Private Newport with Bettie Bearden Pardee
Third & Elm Press
health & wellness
BeKits
SpaVana Day Spa
Glendi
Hawk & Hummingbird
Pulse Gym
Valerie Griffiths
floral & event designers
Exquisite Events
Stoneblossom Floral & Event Design
Garnish Event Management
Blush Floral Design
Bushel & Peck Florals
Cecily F. Grand
Em Devaud Events
Michael Florist
sailing & water sports
Reggio Sailing Services
Paddle Surf RI
About the Brand Design Process
1.
listen & Strategize
Every project starts out with a conversation. We will talk about your business, your goals for your business, about you and your needs, and your customers and their needs. This is a time for me to listen, collect information, and start formulating. Our discussion(s) will be condensed into a creative brief and accompaning visual mood board that will outline our goals and strategic approach to the branding.
2.
Design & refine
Design concepts are presented in rounds. The first round explores all strategic approaches proposed in the creative brief. Through feedback and discussion, we head in a distinct direction. We then refine with additional rounds and end at the finished artwork.
3.
execute
With brand artwork and guidelines firmly in hand, we begin to strategically produce collateral and marketing assets that consistently represent the business. This is often done over the course of months or sometimes years as marketing efforts evolve.