About Lindsay Fair

Bringing your vision to life with clarity, creativity, and confidence.

I believe in the power of design to make (or break) a business. This is why I take my role as a designer so seriously, despite being a not-so-serious person in my day to day life.  Forming relationships, telling stories, and collaborating with talented, passionate people has kept me creatively sustained for over 12 year now.

A gratifying project for me is one that I can be completely involved with, from conceptualizing the brand, building out collateral suites and web properties, to continual strategic check-ins. I love forging long-term relationships where I can actually watch and help the business grow over time. 

interviews with Lindsay

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Clients

The following list is a sampling of the wonderful businesses I've had the chance to work with over the years.

Artictects & interior designers

Homeport Interiors
Kipling House Interiors
Mark D. Sikes
Plum Interiors

retail & ecommerce

Banniere
Christina, Ltd.
Marchioness Home & Garden

food

A Spoonful of Sugar
The Cupcakerie
Poblano Farm

arts & lifestyle

The Avenue Concept
Farell Beam Studio
Newport Historical Society
Private Newport
Third & Elm Press

health & wellness

BeKits
SpaVana
Glendi
Hawk & Hummingbird
Pulse Gym
SpaVana

floral & event designers

Exquisite Events
Stoneblossom Floral & Event Design
Garnish Event Management
Blush Floral Design
Bushel & Peck Florals
Cecily F. Grand
Em Devaud Events
Michael Florist

sailing & water sports

Reggio Sailing Services
Paddle Surf RI

About the Brand Design Process

1.

listen & Strategize

Every project starts out with a conversation. We will talk about your business, your goals for your business, about you and your needs, and your customers and their needs. This is a time for me to listen, collect information, and start formulating. It's also a good time to get to know one another.

2.

Design & refine

Design concepts are presented in rounds. The first round delivers the broadest stroke, attempting to suss out the solutions through feedback and discussion and head in a distinct direction. We then refine with additional rounds and end at the finished artwork.

3.

execute

With brand artwork and guidelines firmly in hand, we begin to strategically produce collateral and marketing assets that consistently represent the business. This is often done over the course of months or sometimes years as marketing efforts evolve. 

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Have a project to discuss?

I'd love to learn more!