San Francisco based abstract artist Farell Beam has had her artwork acquired by interior designers, art aficionados and high end retailers, such as Serena and Lily. Her statement color palettes and line work are easily recognizable for anyone in the know. The task was to elevate her logo and branding to speak to her ideal buyers, without overshadowing her unique artwork. The end result was the combination of minimal, modern typography, paired with a memorable monogram that was reminiscent of her artistic style. A distinct color palette was curated from colors appearing in her paintings.